After a thorough audit of the Classic Party Rentals advertising and marketing collateral, planned media purchases and new and emerging markets, I presented a concept of removing the emphasis off the product, and replace it with imagery evoking the emotional experience people have, or look to create, when hosting an event.

• With an extensive line of fashionable table linens, that looked more like they belonged on the runway than a tabletop, Fashion elements and taglines, Do You Dream In Color,  Our Idea of a Fashion Plate and You Never Know Where Inspiration Will Strike, were applied to consumer driven advertisements.
• Trade association publication advertisement played off the taglines People Will Stare and Beyond Words to reference the reaction event planners desire from their clients and guests.
• Advertisement geared toward the bridal market played off the familiar “Something Old, Something New” with the simple statement – Something Blue, to echo the Classic logo color.
• Sponsorship ads used imagery based on the event with unique taglines and copy to convey partnership and commitment to the community.

Beyond print, web and email applications, the sector themes were brought to market at nationwide industry trade shows, local open houses, pop-up shops, and at new acquisition launch parties.